TV
advertisements are highly engaging and it has the ability to make connections
with the audience in an instant. TV advertising has a huge reach. How can
advertising on TV affect a business’ marketing campaign? TV advertising uses
audio and video to make consumers listen. It is a more powerful form of
advertisement compared to radio station ads, newspaper ads, online ads and magazine ads.
The Advantages
• Advertising on TV gives
you the opportunity to communicate with local, national and even international
audiences. This is done in just a short amount of time.
• TV ads use audio, visuals
and actions to convey the message which easily catches the attention of
consumers. When messages are conveyed successfully, the ad becomes more
credible to the audience.
The Disadvantages
• The primary disadvantage
of TV display advertising is the high costs. TV ads are very
expensive. The longer the air time, the more expensive it is. The cost will
also depend on what time you choose to telecast your ads. Also, you have to pay
for the air time every time the ad is shown.
• Aside from the expensive air
time rates, you also have to pay a team of experts to create the advertisement
for you. You will need to hire a script writer, video editor, models or an
advertising agency.