Answers:
Refers to a method in which experts are requested to provide
their opinion about the product. For example, in an organisation, sales
representatives act as experts, who can assess the demand for the product in
different areas, regions, or cities. Sales representatives are in close touch
with consumers; therefore, they are well aware of the
consumers’ future purchase plans, their reactions to
market change, and their perceptions for other competing products. They provide
an approximate estimate of the demand for the organisation’s products. This method
is quite simple and less expensive.