Answers:
Cultural diversity: The most crucial factor is
cultural sensitivity and diversity. The tastes and preferences of customers
vary according to their cultures.
Geographical location: Geographical
location affects the market information collection process to a large extent. A
country may comprise of a large number of states and territories inhabited by
different people whose tastes and preferences are different. In such cases, it
becomes difficult to collect information from all the locations of the country,
which results in
inadequate market information.
Multiple languages: Collecting information from a
multi-lingual market is a little difficult. In a country like India, people
residing in different locations use different languages. The multiplicity of
languages affects the market research and information collection activities of
an organisation.