Answers:
Benefits of global e-marketing to companies
Reduction in costs through automation: Through the use of technology, e-marketing has reduced the cost of the company to reach to the target segments of the consumer.
Response time reduction: Global e-marketing has made it possible to take order at any time of the day. The customer can order immediately after seeing the product. The marketer gets the order at the record short time from any location of the world.
Global reach: Through global e-marketing, companies are able to reach vast audience. Earlier because of the cost factor this was possible only for big multinationals but e-marketing opens up new avenues for small firms through small investment.
Risks involved in global e-marketing
From the angle of customer
Security and reliability concerns: Hacking and security holes in software are common occurrences in the e-marketing. The consumers are also reluctant to purchase online because of privacy concerns.
Feel and touch: The consumer is not able to touch, feel or smell the product which makes the consumer hesitant of buying the product.
Internet infrastructure: Issues like low-speed internet connections are also involved. The order processing takes long time and sometimes ends up unsuccessful.