Answers:
The role of marketing in retail organisation is two-fold—the first role is informing the consumer that they exist and the second role is enabling it to get closer to the end consumer.
Retail marketing is comprised of the activities related to selling products directly to consumers through channels, such as stores, malls, kiosks, vending machines or other fixed locations. The successful implementation of the components of the traditional marketing mix (product, place, price and promotion) is essential for success in retail marketing. The savvy marketer must have a thorough understanding of customers to answer the questions that are implied by each of the 4 P's.
Marketing is strongly tied to the idea of branding and innovation. Marketing and promotional campaign form an integral part of retailers’ strategies. These are used to increase visibility, drive sales, advertise new products, popularise products and reach out to new customers.