Answers:
Consumer Pricing Expectations Range (CPER) is a term, which is commonly used in demand forecasting. This term has two aspects, namely, consumer aspect and producer aspect. From the consumer’s aspect, CPER implies that the consumer has an expectations range in case of pricing. Consumer forms opinion based on the price of the product. The expectations of the price depend upon various factors such as environmental factors, paying capacity of the consumer and the utility provided by the product. Hence, CPER means the price, which the consumer has set in his/her mind.