Answers:
Business
owners need to understand their potential customer’s purchase intentions as
that determines the salability of their products. To get this information, a
focus group survey is a viable option. Typically conducted by research firms,
focus group surveys target segments as per the seller’s description of
prospective buyers. The surveys collect information pertaining to the
geographical distribution of customers, their age groups, the need for the
products and the immediacy with which customers are likely to embrace the
products. Focus group surveys also provide an indicative price range preferred
by customers. The results of the surveys are tabulated and statistically
evaluated to remove bias and make them more accurate.